ARBOR PARK SYDNEY
Located in Erskineville, Arbor is the second stage release of Park Sydney. Developed by Greenland Australia, and sprawling across almost 70,000M2, the project is the most significant residential development Sydney-wide.
We conceived a complete brand experience for the sales campaign. Inspiration was drawn from the architecture of the property and is guided by the quirky village-like atmosphere the area is known for.
Brand strategy & naming
Website design & development
Display suite design
Designed by award-winning Turner Architects the name ‘Arbor’ is influenced by the geometry of the architectural design and the concept of growth.
The suite of marketing materials was expressed through both print and digital assets, including a beautiful blind embossed sales book.
Guided by our art direction we engaged renowned photographer
Calvin Wang to capture the rhythm of life in Erskineville.
The Arbor location book celebrates the local businesses, institutions, and points of interest for newcomers to the area to explore after visiting the display suite.
Inspired by the streets of Erko, we rolled out our brand identity to the display suite design, making the space feel right at home.