ARBOR PARK SYDNEY

Located in Erskineville, Arbor is the second stage release of Park Sydney. Developed by Greenland Australia, and sprawling across almost 70,000M2, the project is the most significant residential development Sydney-wide.

We conceived a complete brand experience for the sales campaign. Inspiration was drawn from the architecture of the property and is guided by the quirky village-like atmosphere the area is known for.

Client
Greenland Australia

Sector
Property

Services
Brand strategy & naming
Brand identity
Art direction
Marketing collateral
Website design & development
Display suite design

Website
arborparksydney.com.au

Designed by award-winning Turner Architects the name ‘Arbor’ is influenced by the geometry of the architectural design and the concept of growth.

The suite of marketing materials was expressed through both print and digital assets, including a beautiful blind embossed sales book.

Guided by our art direction we engaged renowned photographer
Calvin Wang to capture the rhythm of life in Erskineville.

The Arbor location book celebrates the local businesses, institutions, and points of interest for newcomers to the area to explore after visiting the display suite. 

Inspired by the streets of Erko, we rolled out our brand identity to the display suite design, making the space feel right at home.

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Contact
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Office
491 Kent Street, Sydney
NSW 2000